Executing a Trade-Show requires thorough research for identifying potential target individuals and companies, an engagement strategy, and post-event follow-ups to convert conversations into customers.
By working with Insaito you can strategize and execute at Trade Shows to expand your distribution network and drive growth.
Pre-Show Preparation:
We work with you to research attendees and exhibitors, identify companies and individuals you want to target and research their specific business needs.
To form impactful connections, we collaborate with you to send targeted emails to prospects before the trade show and set up meetings with them at the event.
We utilize digital lead capture tools to collect attendee information and establish a system in place to capture meaningful data (e.g., interests, buying power).
Insaito’s team can prepare marketing materials, brochures, samples, contact cards, and promotional materials tailored to the trade show audience and customised to differentiate your product from the rest.
Training Team For Trade Shows
Executing a Trade Show requires not only thorough preparation of materials for the event but also skills training to set your showcase apart from others.
We offer comprehensive training sessions for your team to confidently engage prospects in meaningful conversations about your products and services.
Our training equips them with the skills to ask qualifying questions that assess potential leads, along with mastering non-verbal communication techniques to appear approachable, assert authority, and uncover valuable insights.
Post-Show Follow-Up
After the event, it is necessary to categorize and qualify leads based on priority (e.g., hot leads, warm leads, and long-term prospects).
Insaito works with you to identify the strongest prospects, send personalized follow-up emails after the event to remind them of your conversation and highlight your value proposition.
Together, we build on the connections made at the trade show by nurturing relationships through ongoing communication, follow-up meetings, and providing value through insights or resources.
Evaluate ROI
Tracking the amount of leads converted into sales or partnerships and measuring them against your pre-set goals, helps you effectively assess ROI.
Through Insaito’s data-driven insights you get to evaluate the effectiveness of your booth, engagement activities, and lead capture strategy, to track growth and strategise for improvement.
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