KPI Tracking & ROI

At Insaito, we collaborate with you to develop Key Performance Indicators (KPIs) and measure Return on Investment (ROI) to track the growth of your distribution.

These metrics provide valuable insights that empower you to make informed decisions, optimize performance, and drive profitability.

Defining Key Performance Indicators

While distributor, sales agent, wholesaler, and retailer have unique KPIs yet all share the core objective of providing actionable insights for improvement.

We develop tailored KPIs that align with your business objectives and operational goals to assess metrics like sales growth, inventory turnover, cost efficiency and customer satisfaction.

These KPIs deliver clear data on how effectively the vendor is meeting its goals, allowing for timely adjustments to enhance performance.

By tracking long-term patterns, you can make strategic decisions and analyze vendors’ specific performance targets to drive improvement and alignment with your overall objectives.

Insaito works with you to provide data-driven insights to evaluate the ROI and productivity generated by each vendor.

Broadly, we evaluate these metrics which can be reworked to fit your customized evaluation criteria:

Distributors

  • Order Fulfillment Rate: Percentage of orders delivered on time and in full.
  • Inventory Turnover: How often inventory is sold and replaced within a certain time period.
  • Delivery Accuracy: The accuracy of orders delivered like right quantity, product, etc.
  • Distribution Cost as a Percentage of Revenue: Measuring the cost of distribution compared to total sales revenue.
  • Customer Satisfaction: Tracking customer feedback on service quality.
  • Return Rate: Percentage of products returned by retailers or wholesalers due to defects, damage, or dissatisfaction.

Retailers

  • Customer Footfall/Traffic: Number of customers visiting the store.
  • Average Transaction Value (ATV): Average amount spent per customer.
  • Inventory Turnover: How frequently stock is sold and replenished.
  • Gross Profit Margin: The profitability of products sold.
  • Sales per Employee: Revenue generated per employee in the store.
  • Customer Satisfaction: Rating of customer satisfaction with the shopping experience.

Wholesalers

  • Gross Margin Return on Investment (GMROI): Measuring the profitability of inventory.
  • Sales per Square Foot: Revenue generated per square foot of space.
  • Fill Rate: The percentage of customer orders that can be filled from existing stock without backorders.
  • Stock-Out Rate: The percentage of times products are out of stock when ordered by retailers.
  • Customer Order Frequency: How often retailers place orders with the wholesaler.

Sales Agents

  • Sales Volume/Revenue Generated: Total sales value generated by the sales agent over a given period.
  • New Customer Acquisition: Number of new clients gained.
  • Customer Retention Rate: Percentage of clients retained over time.
  • Average Deal Size: The average value of closed deals.
  • Conversion Rate: The percentage of leads that are converted into customers.
  • Sales Cycle Length: The time it takes to close a deal from initial contact to final sale.

Calculating ROI

  • We can work with you to evaluate the profits generated by comparing them to the total investments made with distributors, retail chains, wholesalers and sales agents.
  • This comparison highlights how effectively your resources are being utilized to generate profit.
  • Through our investigation, we assist you in identifying which areas yield the highest returns allowing you to focus on the most profitable activities.

Track Sales Performance Across Your Vendors!

Let’s talk and evaluate the efficiency of your distribution network

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